It all starts with YOU!

What do you want? What are your dreams?

You might be surprised to learn that you are leading a programmed life. You can build a business, achieve financial success, become famous and still be miserable. Celebrity suicides prove the point over and over again.

The outside stuff doesn’t make us happy. Lack of basic needs can make us unhappy, but beyond that, we are programmed to believe that happiness will come with achievement of the next goal – the new car, the bigger home, etc.

You can recognize and correct your programming.

You can choose to allow your previous programming to continue or you can change the programs. It all starts by learning that you are programmed and watching your mind to control the programs.

When you were born, you couldn’t even operate your body. Eventually, you learned to sit, crawl, then walk. Remember learning to tie your shoes? You started as an unconscious incompetent. You didn’t know that you didn’t know how to tie your shoes.

Then you became a conscious incompetent. You realized that you didn’t know how to tie your shoes.

Next, with attention you learned to tie your shoes. You became a conscious competent. Being competent at tying your shoes required your conscious effort.

The top stage is unconscious competent. You can tie your shoes without thinking. You have programmed your brain to tie your shoes without your conscious effort.

Tying your shoes is an example of programming your body to accomplish a task. Education is a process of programming the brain to accomplish other tasks – reading, writing and arithmetic are the classic examples.

However you have also been programmed in other ways. Your prejudices, morals, what you believe you should do with your life, have all been programmed in your brain.

The programs are often triggered by something in your environment. Someone says something and BANG there goes your program. You see someone and BANG there is a judgement.

The good news is that you can take control. Pay attention to your mind and take control of your programming. At times it isn’t easy, but the rewards are well worth the effort.

Are You Wasting Your Marketing Efforts?

Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” John Wanamaker 

Isn’t that a problem for all of us? 

Sure, its getting better.  New marketing analytics are improving our ability to target demographics. 

Facebook’s pixel and Google analytics help us determine who is reading our content. We can A/B test to determine the effectiveness of our presentation.

If you have a physical product or a service that must be performed in person, that is helpful. What about those of us in the information business?

A popular technique is the ethical bribe. Give away something of value in return for an email address. The thinking is that those who refuse to give you their email address are freeloaders that will never buy anything. Marketing to them is wasting your time and money.

I have created an example. My target market is professional entrepreneurs. At first, I thought my target market was students. However, I have found that many professionals who have been in business for years, still don’t know or aren’t paying attention to the fundamentals. 

The first article is How to Set Your Income Goal. The second is How to Achieve Your Income Goal. The third is Marketing Your Professional Practice. You can access all three by becoming an Insider member. Just click here.

Marketing Your Professional Practice

Many people only think of advertising when they think of marketing. Although marketing includes advertising, it is much more than just advertising. Marketing is anything you do to increase sales of your goods and services.

In this article, I will give you some different ways of thinking about marketing. Chances are good that you have some negative thinking regarding selling your products or services. Your practice will be limited until you change your thinking.

Continue reading “Marketing Your Professional Practice”

How to Set Your Income Goal

Most professional entrepreneurs begin by running their business the way they run their personal finances. They are used to getting a paycheck. They are used to getting bills. So, the plan is to just put checks in the bank and pay the bills. How difficult can it be?

That is why so many businesses fail. There is a huge difference between running a business and running your personal finances as an employee.

Continue reading “How to Set Your Income Goal”