Are You Wasting Your Marketing Efforts?

Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” John Wanamaker 

Isn’t that a problem for all of us? 

Sure, its getting better.  New marketing analytics are improving our ability to target demographics. 

Facebook’s pixel and Google analytics help us determine who is reading our content. We can A/B test to determine the effectiveness of our presentation.

If you have a physical product or a service that must be performed in person, that is helpful. What about those of us in the information business?

A popular technique is the ethical bribe. Give away something of value in return for an email address. The thinking is that those who refuse to give you their email address are freeloaders that will never buy anything. Marketing to them is wasting your time and money.

I have created an example. My target market is professional entrepreneurs. At first, I thought my target market was students. However, I have found that many professionals who have been in business for years, still don’t know or aren’t paying attention to the fundamentals. 

The first article is How to Set Your Income Goal. The second is How to Achieve Your Income Goal. The third is Marketing Your Professional Practice. You can access all three by becoming an Insider member. Just click here.

Marketing Your Professional Practice

Many people only think of advertising when they think of marketing. Although marketing includes advertising, it is much more than just advertising. Marketing is anything you do to increase sales of your goods and services.

In this article, I will give you some different ways of thinking about marketing. Chances are good that you have some negative thinking regarding selling your products or services. Your practice will be limited until you change your thinking.

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How to Set Your Income Goal

Most professional entrepreneurs begin by running their business the way they run their personal finances. They are used to getting a paycheck. They are used to getting bills. So, the plan is to just put checks in the bank and pay the bills. How difficult can it be?


That is why so many businesses fail. There is a huge difference between running a business and running your personal finances as an employee.

Continue reading “How to Set Your Income Goal”